Steps to add meta title, keywords and description to the Magento2.2 back-end
1)Login to the admin panel
2)Go to Content->Design->Configuration
3)Select the website/store depending on your priority.
4)Store meta has higher priority than website meta
5)Add value to the corresponding fields
6)Then in the HTML header section copy and paste the first part from google tag manager generated code
7) In the miscellaneous part copy and paste the second part from google tag manager generated code
8) Go to Store->Configuration->Sales->Google Analytics->Add the container ID from GTM generated code.
Reference: https://meetanshi.com/blog/magento-2-google-tag-manager/
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